First of all, before I get into some news/editorial, I just wanted to promote You, Me, & Pete playing at Hot Mama's in Oakway next Friday. While that photo is a Gretchen Owens show at the great Cedarwood Saloon in Grants Pass, those same 3 fella's will be rocking out at an appropriate volume next week.
I just launched my Patreon page this week. I am going to be doing some video for it and trying to get more information on that platform, but it is just one of many tools that help keep the Peter Riley Osborne & The Truckstop Handshakes machine rolling. Like most of the avenues I am attempting with this project, Patreon is mostly a way for people to promote the music we make.
While many of you supported me in my Kickstarter, I have come to the realization that crowdsourcing my musical career hits the same pockets of the same people all the time. So please, if you gave for the creation of homemade, don't feel that you need to be a giving to Patreon as well. You are already the most important patrons of my career and the people that allowed me to even have anything to share.
What has struck me when setting up my Patreon page (as well as other promotional opportunities I have partaken in), is that I am inundated with fancy new promotional tools, but have the exact same amount of time to use them that I had before I released an album. While I like promoting this website and writing this blog, I am going to have to duplicate my efforts on Patreon. Most likely I am going to do the same post in both places to save time. Which led me to an important discovery:
Time is the most valuable currency in my life.
There is an expense to self-promotion, but the biggest one is that you have to find the time to do everything. Booking, playing shows, writing music, pushing music on radio stations, pushing music to playlists, getting music on streaming sites, etc. The list is long and arduous. Not only do you have to put your music on multiple services or websites, but you have to curate them and build an audience. You also have to walk a very gentle line with that audience because you want them to WANT to see you and WANT to help you, but if they feel bothered or like they are always just giving you money, that audience can shrink quite rapidly.
All of the research I have done on being an independent artist recommends a whole host of steps each artist should take to maximize their exposure. Unfortunately for me, I realize that I just don’t have the personal bandwidth to do them all. Moving forward I am not sure I can sustain the pace I am going at, so I will try and build my audience in just a single, 8 finger handful of channels (Patreon, CDBaby, Spotify, Radio Airplay, Facebook, Twitter, this site) and develop those as best I can. That list looks long, but that is about 1/10th of what I SHOULD be doing. I honestly feel like I now know why people get representation from a talent agency, and my guess is that it is to take care of the responsibilities that the artist doesn't want to or know how to do.
As I get into the season of promotional concerts and promoting my album, I want to make sure I don’t lose track of my time to create. Ultimately I didn't want to be a label, I wanted to make music. So I am forcing myself to set aside time every day to write. Even just 15 minutes. I need to write one song (Riff or lyrics) every day. By saying it out loud (or I guess typing it on screen) I hope that I stay motivated to do it.
Thank you all for reading this and look for some new features on this site as I start working some custom code into it and building some custom tools. And maybe changing the theme...
Love you all!